How to Use SEO in Blogger Posts

 How to Use SEO in Blogger Posts

🔹 Introduction

If you're using Blogger to share your content with the world, you're already on the right path. But just publishing posts isn't enough — you need search engine optimization (SEO) to drive organic traffic and improve your rankings on Google.

 

In this guide, we’ll dive deep into how to properly use SEO in Blogger posts, focusing on on-page SEO techniques that anyone — even beginners — can apply. No technical background needed, just follow the steps and see the results.

 

🔹 What is On-Page SEO?

On-page SEO refers to the optimization of individual blog posts or pages so they can rank higher in search engines. It involves everything you control within your Blogger post: content, keywords, images, meta tags, headings, internal links, and more.

 

It’s different from off-page SEO (like backlinks), and arguably the most important first step in your SEO journey.

 

🔹 Why On-Page SEO is Important for Bloggers?

Even though Blogger is a free platform, it still gives you access to critical SEO features. If you use them correctly:

 

Your blog can rank higher in search results

 

You can drive free organic traffic

 

Google can understand and index your content better

 

Your posts become more user-friendly and readable

 

🔹 A Comprehensive Guide to Using SEO in Blogger Posts

Let’s break it down into practical, beginner-friendly steps:

 

✅ 1. Choose the Right Keywords

Before you even write your post, do some basic keyword research. Use free tools like:

Google Keyword Planner

Uber suggest

Answer the Public

Also Asked

KeywordTool.io

Look for keywords that are:

Low competition

High search volume

Long-tail (more specific = easier to rank)

 

📝 Example: Instead of targeting "SEO", target “how to do on-page SEO in Blogger”

 

✅ 2. Include the Keyword in the Title

Your blog title is the first thing Google and users will see. It should:

Be attention-grabbing

Include your main keyword

Be 55–65 characters in length

 

🧠 Example:

Bad: “Improve Your Blog”

Good: “How to Use SEO in Blogger Posts – Complete On-Page SEO Guide”

 

✅ 3. Use Custom Permalink with Keywords

In Blogger, you can set a custom permalink:

Click on “Post Settings” → “Permalink”

Choose “Custom Permalink”

Use your main keyword (e.g., /seo-in-blogger-posts)

📌 Avoid stop words like “a”, “the”, “in” unless necessary.

 

✅ 4. Optimize the First 100 Words

Google gives more importance to the first paragraph of your post.

Mention your main keyword once naturally

Set the context

Make it engaging for the reader

 

🧠 Tip: Start with a question or a problem that your blog solves.

 

✅ 5. Use Proper Headings (H1, H2, H3)

Blogger automatically assigns your post title as H1, so:

Use H2 for main subheadings

Use H3 under H2 when breaking down complex sections

Keep your keywords naturally present in some headings.

 

✅ 6. Write SEO-Friendly Meta Description

In Blogger, you can enable search description:

Go to Settings → Meta Tags → Enable Search Description

In Post Settings → add a custom search description (150–160 characters)

 

Make sure it includes your keyword and gives a reason to click.

 

🧠 Example:

“How to use SEO in Blogger posts to boost your traffic? A beginner’s step-by-step guide to perfect on-page SEO.”

 

✅ 7. Use Internal Linking

Internal links help both users and search engines:

Guide readers to other relevant posts on your blog

Improve site structure and SEO

 

📌 Tip: Use anchor text wisely. You should use "on-page SEO in Blogger" instead of "click here."

✅ 8. Add Optimized Images with Alt Text

In addition to adding visual appeal to your post, images also help with SEO:

Compress images for faster loading

Rename image files to something descriptive (e.g., seo-blogger-guide.jpg)

Use alt text that includes the keyword

 

Example: Alt text = “Step-by-step guide to using SEO in Blogger posts”

 

✅ 9. Use LSI Keywords Naturally

LSI (Latent Semantic Indexing) keywords are related terms to your main keyword.

For instance, if your Blogger keyword is SEO, some examples of LSI keywords are:

On-page SEO

Meta tags

Blogger search description

Keyword density

Blogger SEO settings

 

🧠 Sprinkle them naturally in your content without stuffing.

 

✅ 10. Ensure Mobile-Friendliness and Fast Load Speed

Even though this isn't inside your post directly, it impacts on-page SEO:

Use responsive templates on Blogger

Avoid using too many heavy images or scripts

Test your blog with Google PageSpeed Insights

 

✅ 11. Add Labels (Tags) Smartly

Blogger allows you to add Labels to categorize content:

Use 1–3 relevant tags per post

Don’t overuse or duplicate similar labels

Treat them like blog “categories” for structure

 

✅ 12. Write Longer, Quality Content

Long-form content ranks better.

Try to write 1200–2000+ words

Add value, examples, and easy explanations

Use bullet points, short paragraphs, and lists for better readability

 

✅ 13. Avoid Keyword Stuffing

Don’t repeat the same keyword too often — it hurts rankings.

 

🧠 Ideal keyword density: 1%–2%

Use variations and LSI keywords to make the content flow naturally.

 

✅ 14. Use a Strong Call-to-Action (CTA)

At the end of the post:

Encourage readers to leave comments

Invite them to read related posts

Ask them to share the blog

This improves user engagement — a positive SEO signal.

 

✅ 15. Regularly Update Old Posts

SEO is not “set and forget”.

Revisit old Blogger posts every 3–4 months

Update stats, screenshots, and links

Improve headings and readability

This keeps your content fresh in Google's eyes.

 

🔹 Final Checklist for Every Blogger Post (SEO Format)

✅ Keyword in Title

✅ Custom Permalink

✅ SEO Meta Description

✅ Keywords in First Paragraph

✅ H2 & H3 Headings

✅ Internal Links

✅ Image Alt Text

✅ Mobile Friendly

✅ CTA at the End

✅ 100% Original, Human-Written

 

🔹 Conclusion

Using SEO in Blogger is simple once you understand the process. By following these on-page SEO techniques, you can turn your simple Blogger post into a search engine magnet. Whether you're new or experienced, consistency in applying these SEO steps will pay off with better visibility, more traffic, and eventually more success.